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FOR IMMEDIATE RELEASE
October 9, 2006
Contact: John Carmona
SharpeningSupplies.com
313 W. Beltline Hwy. Ste. 20
Madison, WI 53713
Phone: (800) 351-8234
FAX: (608) 237-1374
E-mail: john@sharpeningsupplies.com

 

With Newly Introduced How-to Videos, SharpeningSupplies.com Aims to Show Cooks Across America How They Can Have the Sharpest Knife in the Block

Madison, Wis. - Thanks to the incredible popularity of cooking shows, cooking magazines and cooking websites today, people are spending a lot more time in their kitchens. Many of these shows, magazines and websites have taught the American public the difference between a satay and a shitake, a samosa and a sangria, even a scone and a scampi, but what they have failed to teach all the new gourmets out there is the importance of a sharp knife in the kitchen, and how to achieve a keen edge. That’s where SharpeningSupplies.com excels. According to site owner and sharpening expert, John Carmona, "We believe a sharp knife is the chef’s most important tool in the kitchen, and we want to help our customers sharpen their knives to a razor-sharp edge."

The website, www.SharpeningSupplies.com, is dedicated to helping both old and new cooks alike achieve an incredibly sharp edge on their knives. The site teaches consumers how to identify a sharp edge, provides tips to help keep kitchen knives sharp and more importantly, shows the customer how to achieve a razor-sharp edge on their kitchen knives. The site places a lot of emphasis on education. Site visitors can select from a variety of sharpening articles and even view fast-loading online videos detailing the sharpening process.

Just introduced this month, the sharpening how-to videos are already a popular destination for website visitors. "We’ve received a lot of positive feedback on the videos. Customers really appreciate seeing the sharpening process in action," said Carmona.

"We’ve found that most people are unfamiliar with proper knife sharpening techniques. Many people are misinformed and think that a few passes across a steel will sharpen their knives. We aim to dispel the rumors and set people straight on what it takes to properly sharpen a knife. We know that with the right tools and guidance we’ll have customers sharpening their own knives in no time."

SharpeningSupplies.com believes it’s important to give people options when it comes to sharpening. They understand that some people would prefer to spend 15 seconds sharpening their knives using an electric knife sharpener, while others would rather methodically sharpen their knives to keen perfection using the time-tested method of sharpening stones. They ensure that with quality sharpening products and the right technique, both will result in an incredibly sharp knife. The short video segments found on the website demonstrate the proper techniques for sharpening using both sharpening stones and an electric knife sharpener.

The goal of SharpeningSupplies.com is to educate consumers on what it takes to properly sharpen a knife. The site helps visitors understand the difference between a strop, a steel and a swarf. It guides visitors through the purchasing decision by helping them compare methods, prices, advantages and disadvantages. The site even provides one-on-one phone and e-mail support for its visitors.

The products at SharpeningSupplies.com include sharpening stones, electric sharpeners, pocket and folding sharpeners, grinding wheels, sharpening guides, books and other accessories. The site, www.SharpeningSupplies.com, features online shopping and helpful sharpening-related information. SharpeningSupplies.com is operated Wingra Direct LLC. For more information contact John Carmona by mail at 313 W. Beltline Hwy. #20, Madison, WI 53713, by phone at (800) 351-8234, or by e-mail at john@sharpeningsupplies.com.

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