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August 2007 - Diversion Magazine - The Cutting Edge
"John Carmona hates dull knives. An amateur cook, he knows the importance of sharp kitchen tools. To help banish dullness everywhere, he started, a Website that sells tools and provides instruction on keeping your blades honed." In the article Neil Dunlop compares three popular sharpening products: the Chef's Choice Model 120 Professional Knife Sharpener, the DMT DiamondVee and the Kitchen Essentials Sharpening Kit.
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June 1, 2007 - Woman's Day - Good Cooks
"For the sharpest knife in the block, go to You'll find tips, a how-to video and some great tools."
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May 4, 2007 - The Wall Street Journal - On the Cutting Edge
" has a helpful guide on Sharpening Kitchen Cutlery."
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May 2007 - Fine Cooking - Knife Sharpeners: Find the One That's Right for You
"... if you're a knife enthusiast or have a bit of artisan in your soul, using a stone can be a satisfying tactile and mental experience... The Norton IM200 Professional Sharpening System is available at"
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March 2007 - Woodworkers Journal eZine - Hone on the Range
"... Not only can you get whatever gear you need for sharpening from the web site, you can also get all the information you need. One huge section of the site is dedicated to information, all freely shared. There are answers to frequently asked questions, step-by-step explanations of how to sharpen all sorts of cutting edges, guides for how to choose the right stones and tools and even videos so you can watch how to do it in real time..."
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Dear Mr. Carmona: From the first time I spoke to you by telephone, I have been greatly impressed by your willingness, even your eagerness to take your time from your own personal activities to assist me. I am awed by your extensive knowledge and work in a field that is such a benefit to so many people in so many kind of activities. Your website is a real asset, and a testimony to your desire to be helpful. I wish to thank you again for your kindness as well as your fervor in the way your company deals with interested parties, even those who may purchase nothing, or only small items, as I have done.
Ralph W, Marietta, GA